TikTok is taking steps to quell the Indian government’s concerns around the content and privacy policies of the Chinese short videoapp, which is hugely popular among the local teen and the pre-teen population.
The company recently poached lobbyist Sandhya Sharma from Mastercard India to drive its government relations and policy initiatives here. It is also looking to appoint a local grievances officer.
Recent proposals by the government, seeking to combat troublesome content around nudity along with fake news and hate speech, will affect TikTok, which has an estimated 39% of its 500 million global users in India, making the country its biggest foreign market.
On Tuesday, TikTok, which is owned by ByteDance, the most valuable startup in the world, started an online campaign in partnership with Cyber Peace Foundation to promote online safety. It roped in social media celebrities such as Arjun Kanungo, Shirley Setia and Neha Kakkar on TikTok to talk about reporting hate speech and sexually explicit content, maintaining privacy online and avoid doing dangerous stunts to shoot videos