Imagine walking into a store where a robot greets you by name, lets you know that your online order is ready, and then suggests other products you might want pick up.
Facial recognition is making that possible as the technology gains traction in a range of consumer products, automobiles, and retail and hotel services, in addition to its longstanding but controversial use in law enforcement and security.
At the 2019 Consumer Electronics Show in Las Vegas this week, exhibitors pointed to how facial recognition may be used to “personalize” experiences and enhance personal security.
While facial recognition has been on smartphones for some time, some newer uses include in care and entry systems for homes and offices, along with retail applications.
SoftBank Robotics chief strategy officer Steve Carlin, who showed CES attendees how the company’s Pepper robot could offer retail customers personalized attention, said the technology could also be used in hotels where an automated system could deliver a customized experience to a regular client.