The decline in the smartphone market now takes a total of one year, says IDC . Although the analyst firm does not say what it thinks it is, earlier figures indicate that people have started to do longer with their smartphones. That is now possible, because many smartphones now have a guarantee that users get updates for two or three years to keep the device safe.
Samsung is the market leader with about 20 percent of the market, but IDC estimates that Apple will temporarily take over that position in the coming months due to the release of the iPhone XR, XS and XS Max. Apple has traditionally peaked towards the end of the year. In the long term, Samsung has to fear from Huawei, which is now in second place for half a year and quickly comes closer. The difference in deliveries between Huawei and Samsung is according to IDC now still 20 million copies per quarter; IDC puts Samsung at 72 million, Huawei at 52 million. Apple is in third place with 46 million and Xiaomi with 34 million.
IDC estimates that the smartphone market will not shrink from next year or even show growth again. That would be because people who do longer with their phone will upgrade at a given moment, while new smartphones with 5g will come.