NEW DELHI: Indian binge-watchers can rejoice as Netflix is expected to launch lower priced plans in the country and other markets.
The company plans to experiment with its pricing models to expand and grow its user base in India and other markets. The experiment would include launching a lower cost subscription plan.
“We are just getting started in India. We will experiment with other pricing models and see how that does in terms of being able to accelerate our growth and get more access. But even on the existing model, we feel like we have a long runway ahead of us in India” Netflix chief product officer Greg Peters said in a post-earnings interview on Wednesday.
The video-streaming service is currently the most expensive in India, with monthly subscription plans starting at Rs 500, more than double of its rivals in India.
Netflix has added 5.1 million paid International subscribers during the quarter ended September 30, taking its paid International base to 73.5 million subscribers. The company’s overall paid userbase stands at 130.4 million subscribers currently.
Netflix is also beefing up its employee strength in the country. At present, Netflix India employs 30 people and this is expected to double in the next six months.
A recent report claimed that the video streaming service is eating up a sizeable chunk of the entire internet bandwidth, globally. Netflix is the number one downstream application worldwide with almost 15% of global internet traffic.