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Artificial Intelligence: Redefining photography in the smartphone world

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Technology in today’s day and age has enabled a human to do things and accomplish far more than one could think of a few years back. Thanks to rapidly evolving and innovative technologies, personal lives have become more enriched. Meaningful collaborations between a human and machine/technology has in many ways provided a wealth of opportunities to us making our lives comfortable. One such technology buzzword in the industry today is Artificial Intelligence. Once a topic for science fiction, Artificial Intelligence technology is now being used by brands across industries and categories. Artificial Intelligence is essentially the creation of systems that use advance analytic strategy, especially machine learning and deep learning to accomplish things that previous we thought only people could do. Thus, brands are now leveraging the technology and innovating constantly to offer efficient solutions to everyday problems – from reminders, personalized experiences to tailored medical treatments, Artificial Intelligence promises to transform the way we live by smartly assisting us.

Artificial Intelligence Applications in Everyday Life

Every human today in one way or other is embracing Artificial Intelligence, some with relevant knowledge and understanding of the concept and others out of habit. Popular applications of Artificial Intelligence in everyday use include Smart Personal Assistants like Siri by Apple, Google Assistant and Amazon’s Alexa. These assistants use Artificial Intelligence as they collect information on an individual’s requests and use that information to better recognize our speech and serve us results that are tailored to our preferences. Video games also use Artificial Intelligence to enhance consumer experience where the characters come alive by learning the gamer’s behaviours, respond to stimuli and react in unpredictable ways. Another great example is the widely discussed and trending topic – smart cars. While it still has a long way to go, Artificial Intelligence will be able to enable a car look ahead of it and make decisions as it goes and keep improving and learning the process. Even social media apps like Facebook use Artificial Intelligence to recognize faces and personalize your news feed. If you notice, you consume the most of this technology on your smartphone. This is because it’s your constant. Wherever you go, you carry it, it’s like an extension of your personality. Artificial Intelligence has become an important aspect towards transforming the modern smartphones, soon our handheld devices will be referred to as ‘Intelligent phones’.

New Chapter in Smartphone Photography

One of the most advanced innovations using Artificial Intelligence has been done by smartphone brands in the world of photography. Many brands are offering Artificial Intelligence powered cameras that has completely redefined smartphone photography, to an extent that photographers are using these advanced phone cameras to capture images instead of DSLRs. It can be easily said that brands are investing in this sphere and using Artificial Intelligence to enable the phone’s camera interface to detect the subject in the camera frame and accordingly adjust the settings for the best possible image.

Artificial Intelligence Creating Ripples in the Front Camera Segment

With the love of selfie snapping becoming an increasing global trend and the rage taking over millions where people are uploading their selfies all over their social media accounts, selfie or front cameras have become equally important. Earlier consumers based their buying decision on the rear camera but in recent times the focus has shifted to the front camera. Realizing this trend, brands are now investing in front camera technologies that make user’s lives more beautiful via the front camera experience. Artificial Intelligence can identify facial features and automatically enhance them for a superior portrait. It does so by customizing or offering personalization for the user or subjects within an image. The smart technology enables the camera to recognize skin tone and type, gender and age of all subjects in the image, environment lighting, while referencing hundreds and thousands of global user photo database and learn from past selections, to optimize each selfie shot.

What’s Up Ahead?

As per a 2017 Counterpoint Research, one in three smartphones, roughly more than half a billion, shipped in 2020 will come with chipset-level integration with machine learning and Artificial Intelligence. Thus, we can definitely say that the smartphone’s future is all about the camera. We saw a lot of developments in the camera technology in 2017, but 2018 could be the year where Artificial Intelligence comes into play strongly, completely redefining the way we one uses their phone cameras and a lot more from writing emails to distant relatives to having awkward conversations with Siri or Alexa. The era of Artificial intelligence is driven by machine learning, extreme automation and omnipresent connectivity. The near future will only see a rise in the usage of AI tech and advancements to perfection.

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