MUMBAI: Idea Cellular has launched a series of brand campaign with the message ‘No Ajnabee with Idea 4G’.
This was a series of television commercial promoting Digital Idea entertainment apps – Idea Music, Idea Movies & TV and Idea Games, that started over the last weekend.
The company said that 4G penetration has led to a new, content-binging nation, hooked on to movies, music, TV and gaming on their smartphones.
“We believe that Idea’s suite of Digital apps can be the ultimate ice-breaker that enables people to find common ground and make new connections, even in the offline world,” said Sunita Bangard, president – marketing, Idea Cellular. “With this thought, we have developed the tagline – ‘No Ajnabee with Idea 4G’ – targeting the ‘digitally wired’, always connected, on-the-move, urban youth who live online and have an app for all their needs,” she added.
The campaign has been developed and executed by BBDO India.